Designing for the Camera: Why Every Hospitality Space Is Now a Content Space
A great hospitality space has always needed to look good in person. Now, it needs to look just as good through a camera lens. The way people experience sports…
Designing for the Sponsor, Not Just the Supporter
Stadium design has traditionally been centred around one audience: the supporter. That will always matter. The atmosphere, identity and emotional connection of a sports venue ultimately comes from the…
Why Transitional Spaces Shape the Matchday Experience
Clubs invest heavily in the spaces fans are meant to enjoy, but often overlook the spaces that determine whether they enjoy getting there. The hospitality lounge might be exceptional. The…
Designing Stadium Spaces for Different Fan Mindsets
Walk into any stadium on matchday and it quickly becomes clear that no two supporters experience the venue in the same way. Some arrive hours before kick off to soak…
How Should Clubs Design Contrast Therapy Spaces That Players Actually Use?
Contrast therapy is becoming a more familiar part of elite sport recovery environments. Hot and cold exposure, plunge pools, hydrotherapy, sauna, steam and related wellness spaces are increasingly discussed as…
How Can Clubs Grow Hospitality Revenue Without Alienating Fans?
Premium hospitality is one of the biggest commercial opportunities in modern sport. Clubs need to generate more value from their venues, improve matchday spend, attract commercial partners and create spaces…
What Can Stadiums Learn from Co-op Live Hospitality Seating?
Co-op Live has become one of the UK’s most important live entertainment venues. As the country’s largest indoor arena, with a maximum capacity of 23,500, it has brought a new…